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Scoop.it!
The expectations of the traveler are changing. Static content is not enough. How does your tourism content strategy change? With dynamic content. 
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Scoop.it!
What is the correlation between your social strategy and website traffic? The answers can be found by benchmarking social media data.
How much of the average DMO’s website traffic is generated by social media? Some, but not a lot. As a general statement, most social media traffic comes from four sources: Facebook, TripAdvisor, Twitter and Pinterest. Yes, there are other sources, and yes, specific DMOs may receive a disproportional amount of traffic from YouTube, but on average, your social traffic is coming from one of those four sources. On average, 2-7% of total website visits are generated directly from social media. Meaning the click came from a social post, tweet or link to your website.
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The tourism destination itself does not have to be social, just the visitors. What does that mean for DMOs? Investing and building social infrastructure.
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One country that has shown leadership in the development of a national distribution strategy is Australia.
The Australian Tourism Data Warehouse (ATDW) and its distribution network, known as the Tourism Exchange Australia (TXA) Alliance, has been providing education, technology, and distribution for the Australian market since 2001.
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Der Tourismusverband Berchtesgadener Land ist im Bereich Social Media sehr aktiv und breit aufgestellt. Davon profitiert die Region....
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Tourism destinations are always looking for new visitors. Both online and offline. For online, what does the average DMO website visitor look like?
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