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For meaningful growth, startups must completely change the rules of traditional marketing and innovate outside of those growth channels. You should be thinking growth when building your app. Companies like Dropbox, Mint and the recently sensational Slack incorporated sharing into their functionalities.Mailbox used the waiting list to their advantage and it worked.
Lot of startups now look beyond AdWords, SEO or popular marketing strategies to find users. These are a collection of products, tools and apps to grow your startup or new business....
ReadrBoard is a new social tool that lets readers react to anything online - an article, a photo, a video, even a snippet from a page. How many times have you had the experience of being on Facebook and wishing there was a “dislike” button? Or some alternate way to react to something beyond clicking the infamous thumbs up? That’s the idea behind ReadrBoard, a new social tool that lets readers react to anything online – an article, a photo, a video, even a specific snippet from a page.... From a business model standpoint, Bayne says ReadrBoard is a tool for online publishers frustrated with the user engagement tools they’re using.... [I really like the potential for PR, content marketing and research - JD ]
...Curating content done properly, IMO has its positives. I do it here on iblogzone, via my weekly speedlinks (weekly roundups). With so much information out there, this is one method where users are starting to see its advantages, due to its objective of “finding the best content about a certain topic”, combining them together, and letting like minded people to know about them. Really great to filter out the noise, and useless content.... Did you notice the words, meaningful, great information and credit your sources? That’s the essence of being a great content curator and nothing else.... [Useful article and great summary of seven free content curation tools - JD ]
Social startup Storify is capturing the imagination of journalists and brands... With the presidential elections underway and the Olympics coming up, this is a big year for event-driven journalism—and for social publishing tool Storify.
Storify built its name on enabling reporters, bloggers or anyone to aggregate status updates, tweets, links and YouTube videos and embed them into a blog-style, continuous-stream article treatment that can then live on a site of one’s choosing. The concept is fairly simple: capture as much content as possible on a particular topic from numerous voices across the Web in an easy-to-consume format....
Snapguide is a free iOS app and web service for passionate, creative people and DIY enthusiasts. Share and discover beautiful, step-by-step how to guides. Robin Good: Snapguide is a new free iOS app which allows anyone to create a step-by-step visual guide on just about any topic.
Guides can include text, images and video clips and everything can be authored directly on your iPhone but can be viewed on the web, tablets and phones. Finished guides can be easily shared on Facebook, Twitter, Pinterest and an integrated chat functionality lets you chat with people who share your interests. Free to use. Examples: http://snapguide.com/guides/ ; More info: http://snapguide.com/ ;
Via Robin Good, Jeff Domansky
If you want a few tips on how to best create a great chat on Twitter, here are 15 hashtags that fit the bill.
What are the key social media tools that PR professionals need to go from bumbling amateur to results-driven superstar? Here are 12 of them. And all but one of them are free...
Save time creating content using these must-have tools for video, images and content creation. When most people think of creating content they default to a written blog post. But, more and more that should not be the case with infographics, images and video now playing a more important role in the kind of content that users expect. So, with the different content formats, what content creation tools are out there to help you create link worthy content?...
Nimble allows you to import your contacts from email and social media and connect contact information for individual people in your network... Where day-to-day communications used to take place in the form of handwritten notes and meetings scribbled in a DayPlanner, today businesses communicate with clients everywhere from email to tweets and Facebook wall posts. One service, Nimble, is attempting to streamline all of those communication channels into one, and help businesses and individuals create better connections with the people they’re trying to reach....
Peter Himler shares an excellent list of online influencers to follow including PandoDaily, Business Insider SAI, The Verge, The Wrap, Digiday, The Awl, Mediaite, BetaBeat, VentureBeat, TheNextWeb, Vator.tv, SocialMediaToday and more...
...there are other search engines out there, even if Google is pretty much the king, with ‘Google’ having becoming a commonly used verb- “I’ll Google it”. Of course there’s Yahoo!, Bing, Firefox, but a little bit of research has revealed many lesser known search engines. Here’s some of the most interesting ones, which are designed for specific purposes, such as increased privacy, safer searching, videos, maths and music....
What are today’s most popular social media tools? I proposed a short list on the Social Journalism Educators group on Facebook: Twitter, Tumblr, Pinterest, Storify, Instagram, YouTube, WordPress. You’ll note (if you roll over and read the tooltip) that none of the links above go to the home page for that tool — instead, I have linked to useful articles that can help us understand how journalists use (or can use) each one of these particular tools. Then others in the Facebook group recommended the following sites and tools...
A very cool little hack to add a Pinterest tab to your Facebook Page. With all the interest around Pinterest at the moment, you’re probably going to want to find out how to make the best use of this new platform and integrate it with your other social network activity. The good news is that I’ve just discovered a great way to easily add a tab onto your Facebook Page that will display your Pinterest activity....
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Pinterest and Instagram have been two of the hottest social platforms of 2012. Their success has spawned hundreds of imitations, with developers (and investors) trying to get a piece ...
of the increasingly lucrative image sharing pie. We’ve even seen a mash up of the two in the form of the aptly titled Pinstagram (genius, I know).
But now its time to wrap your head the next emerging trend; video sharing apps (or ‘Instagram for video’ apps). The big question is, which one will emerge as the superstar of the pack? Well, let’s meet ‘the pack’ and then you can decide for yourself. Ready? Lights. Camera. Action! [Adam Vincenzini profiles 10 video apps worth exploring - JD]
I’ve been recommending PostPlanner to many of my clients (and friends) for months now. If you don’t know what PostPlanner is, it’s a way to schedule, manage and measure updates on your Facebook Page (here’s a video tutorial). They recently added a feature that allows you to quickly see what time of day is best for you to update your Page....
Pinterest is a great social networking site, but it is definitely still young and lacking in some features. ...If you’d like the Pinterest experience but with more features, you can either use an entirely different Pinterest alternative, or you can try using one of these Pinterest-based tools.
This collection has a huge variety of tools, including ways to explore, discover, analyze and more. There are even a few browser plug-ins to really make your Pinterest experience worthwhile. These tools definitely give Pinterest a whole new layer of functionality and you’re sure to find at least one you don’t know how you ever pinned without. Read on to learn about 10 of my favorite Pinterest tools....
I don't know about you, but it feels like Google launches a new product every time I turn my laptop on. And these tend to fit into two distinct categories: 1. Incredibly useful 2. Incredibly bizarre Fortunately, most of these products are free so we're really not in a position to complain! After some lengthy research, I was surprised by how many tools Google has either developed or acquired over the years. So much so, that I thought it was a good idea to compile a list of the secrets of the Google product empire. Here they are...in no particular order......
Robin Good: Google Search Stories Video Creator is a free web service which allows you to specify up to seven queries that utilize one among Google search engines, and which then creates a video clip of those searches. Each one of the searches can be run against a specific Google search engine between Google News, Google Web Search, Google Blog Search, Google Maps, News, Products and Books. Once the video is ready and you are fine with it you can upload directly to your YouTube channel. Free to use. Examples: https://searchstories-intl.appspot.com/en-us/ ; Try it out now: https://searchstories-intl.appspot.com/en-us/creator/ ;
Via Robin Good, Jeff Domansky
Managing social media, making public WiFi secure, backing up Gmail - there's probably an app for that, or a cool web tool, and you'll probably find it here. ...There’s an app for that—or cool web tool. Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews.... [Just a terrific resource from the awesome Tom Pick - JD]
Pinterest is a visual website, and brands must keep that in mind when trying to build their following on the rapidly expanding platform. “More than 12 million users [are] posting pictures to the image-based social network,” according to Mashable. The blog posted an infographic created by Pinnable Business on the best methods to employ when it comes to posting unique images to Pinterest....
We've gathered a list of nine social services to keep an eye on as the location and taste graph spaces heat up. Few social services have enjoyed as much success as sites like Foursquare and Pinterest. However, companies are achieving recognition by applying similar social principles to their own niche networks. We’ve gathered a list of nine social services to keep an eye on. Like Foursquare, many incorporate location-based functionality, with the goal to connect people beyond the digital space — in real life. Other sites remind us of Pinterest, bringing users together around taste graphs and like-minded consumer habits. Whatever your preference, take a look at these nine buzzworthy social platforms. Do they represent the future of social?...
What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ...Regardless, while the “art” of PR retains some constants, the “science” has clearly evolved. What are the best practices for pitching journalists in this new environment? What are the (current) best practices for pitching bloggers? How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year....
Here are some of the latest free online tools for accounting, social sharing, online portfolios, collaboration and content management. [A couple of new ones suggested by Kim Phillips - JD]
I've been tinkering of late with several tools for PR pros, and thought I'd share my observations.... [Peter Himler shares several new cool tools for PR pros - JD]
5 Essential Twitter Search Operators To Find The Most Relevant Tweets... To start digging into the never-ending stream of data that Twitter has to offer, start by familiarizing yourself with Twitter’s advanced search page. You can use the simple search form on Twitter.com to do a rudimentary search, but the advanced search is where all the juicy information hides. Here are five operators you can use in your search to really get at the heart of what people are saying about your product, your company, or your competitors. [REALLY useful for PR twits - JD]
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![How To Optimize Your Pinterest Images [INFOGRAPHIC]The Content Strategist | Top Social Media Tools | Scoop.it](https://img.scoop.it/bLy_yRcPBrzLSgIa_bk0GDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Useful PR and marketing tools for startups and operating companies.