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A day after OpenAI announced its newest artificial intelligence model, Google unveiled big changes to its search engine among numerous other AI-driven product updates that include new trip-planning capabilities that travel insiders are already saying could represent an improvement in the sector.
Gemini Advanced, Google’s premium AI chatbot service, already had the attention of travel thought leaders. Tuesday’s product updates at the company’s annual developer conference, Google I/O, showed how Gemini Advanced can use spatial data and reasoning to prioritize and make decisions while building a personal itinerary.
“I'll show you how Gemini is taking a step closer to being a true AI assistant by planning and taking actions for you,” said Sissie Hsiao, a Google vice president and general manager of Gemini. “Now we all know that chatbots can give you ideas, but there's a lot more that goes into planning a great trip. It requires reasoning that considers space-time logistics and the intelligence to prioritize and make decisions.”
Le géant de la tech a effectué la nuit dernière une démonstration de puissance en présentant de nombreuses innovations autour de l’IA lors de sa conférence I/O, notamment dans la recherche et les assistants personnels
Ce modèle semble, selon la démonstration réalisée en moins d’une demi-heure, doté de capacités encore plus étendues concernant le texte, la reconnaissance visuelle, mais aussi l’audio. Mira Murati, l’une des dirigeantes d’OpenAI, a insisté plusieurs fois sur l’importance d’apporter cette innovation «pour le bien de l’humanité», notamment en distribuant GPT-4o de manière gratuite ces prochaines semaines, dans 50 langues. Quant aux utilisateurs payants, ils continueront à bénéficier de limites, en termes d’utilisation, cinq fois plus élevées que les utilisateurs gratuits.
OpenAI has unveiled advances to its flagship artificial intelligence model, intensifying the competition with Google and other Big Tech groups pushing for breakthroughs in the technology.
The San Francisco start-up demonstrated a series of improvements to its GPT-4 model at an event on Monday, including the ability to interpret voice, video, images and code in a single interface — though it stopped short of revealing a much-anticipated new model.
Les réseaux sociaux, une source d’inspiration
Ainsi, 66 % des Canadiens admettent utiliser les réseaux sociaux comme source d’inspiration pour trouver des activités pour leurs séjours.
Visiter des lieux uniquement dans le but de les partager sur les réseaux sociaux ? Quelque 45 % des jeunes de la génération Z admettent le faire, et le quart d’entre eux dit raisonner de même pour le choix des activités touristiques. On constate l’écart générationnel : seuls 11 % des baby-boomers et 31 % des membres de la génération X rapportent penser à leurs publications sur les réseaux sociaux lorsqu’ils choisissent une destination pour leur voyage.
Die Europäische Kommission hat heute Booking Holdings, die Muttergesellschaft von Booking.com, als Gatekeeper-Plattform im Sinne des Digital Markets Act (DMA) benannt. Booking.com hat nun sechs Monate Zeit, um alle Gebote und Verbote als Gatekeeper zu erfüllen. HOTREC unterstützt die offizielle Benennung nachdrücklich. Europäische Hoteliers sind mit viel zu vielen unfairen Geschäftspraktiken und Beeinträchtigungen von Booking.com konfrontiert, die ihre Leistungsfähigkeit enorm beeinträchtigen.
The main result of the implementation of Europe’s Digital Marketing Act (DMA) for hotels is that they have lost visibility in the markets affected by the DMA, thus losing direct sales capacity, reducing their profitability and increasing their dependence on OTAs.
Key takeaways
The EU is pushing gatekeepers to comply with DMA rules to create a fairer market. However, this hurts hotels by increasing intermediation costs, stifling direct sales, and limiting their profitability and independence;
The user experience on Google's hotel search results page has become less clear and intuitive, requiring more clicks. This pushes users to buy through intermediaries rather than directly from producers, reducing clarity, ease, competitiveness and efficiency for all parties;
OTAs like Booking.com, especially in Europe, are becoming more visible in Google search results with the introduction of DMA. It's hard to pin down exact numbers, but a significant portion, if not all, of the 30% drop in hotel clicks is likely going to intermediaries.
Artificial intelligence is revolutionizing not only traditional sectors but also reshaping the very essence of hospitality and service industries. The potential for transformation is vast, yet it’s imperative to advance cautiously, striking a delicate balance between technological advancement and preserving the human touch, which remains the cornerstone of the service sector. As we navigate this paradigm shift, let’s try to understand the boundaries and challenges of AI application and adhere to strategic investment guidelines. Doing so not only unlocks the boundless potential AI holds but also addresses the legitimate concerns facing many stakeholders in these industries.
Online travel agencies based in the United States maintained double-digit year-over-year gains in 2023, passing the $100 billion mark for the first time.
According to Phocuswright’s latest research on the segment U.S. Online Travel Agency Market Report 2023-2027, strong travel demand and high prices lifted all segments, especially hotel - OTAs' bread and butter.
It was also a year that the nation's largest OTA, Expedia, slightly decelerated as it established a new platform to consolidate all its brands. Still, demand was enough to enable Expedia, Booking and their other brands (Travelocity, Hotels.com, Priceline, etc.) to outperform the market and maintain their 21% share of U.S. travel gross bookings.
Google continue de développer Gemini. Le générateur de texte par IA, dont le modèle de langage est classé en 4e position ce mois-ci dans la Chatbot Arena, peut désormais se connecter aux applications de Google. Cette nouvelle capacité représente un atout majeur dans sa rivalité avec ChatGPT. On fait le point !
Les extensions débarquent sur Gemini
Ce 30 avril, par le biais d’une note de blog, Google a annoncé l’arrivée d’extensions pour Gemini dans plusieurs pays, dont la France. Celles-ci permettront aux utilisateurs de connecter l’agent conversationnel aux outils Google tels que Gmail, Google Docs, Google Maps ou encore YouTube.
Google présente ainsi quelques exemples d’utilisation : Par exemple, si vous et vos amis planifiez un voyage, vous pouvez demander à Gemini de retrouver les dates dans Gmail qui conviennent à tout le monde, de rechercher des informations sur les vols et les hôtels en fonction de ces dates et de ce lieu, de trouver des vidéos YouTube sur ce qu’il faut emporter, et de résumer la liste de bagages mentionnée dans cette vidéo – le tout dans une seule conversation. » Les extensions sont d’ores et déjà disponibles en France.
Das Jungfraujoch im Berner Oberland ist weltberühmt. Aber: Auch eine Weltattraktion will vermarktet sein – in China anders als in Skandinavien, in den USA anders als in Korea. Keine einfache Ausgangslage für die Tourismusdestination.
Genau hier kommt das Programm des Berner Start-ups Hyll AG ins Spiel. Mittels künstlicher Intelligenz generiert dieses in Sekundenschnelle Texte für die Website und Instagram-Posts – in 180 Sprachen und angepasst auf die Bedürfnisse der jeweiligen Länder.
The report, based on data from nearly 5,000 independent hotels and small hotel groups in Europe and Asia, offers valuable insights for hoteliers adapting to the changing digital scene. It emphasizes the resurgence of international travel, particularly in Europe, where it comprised 69% of online booking revenue in 2023, contrasting with Asia's 18%.
Booking.com is broadening its experiences offerings through a strategic partnership with Hong Kong-based tours and activities platform Klook.
Travelers can now access Klook’s attractions directly on Booking.com. Currently, there are instantly bookable experiences from more than 175 cities across 30 markets live on the Amsterdam-based online travel agency. The majority are in Asia and Oceania.
The Klook deal follows the Booking Holdings-owned brand's previous endeavors to capture share of the tours and activities segment.
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The tech giant is expanding the travel planning capabilities of AI Overviews, the AI feature it introduced to traditional Google search this year. Initially available only to U.S. users who opt in, AI Overviews is rolling out to all U.S. users this week and will soon expand to other countries.
Key takeaways
During its Google I/O developer conference, the company demonstrated how the chatbot is progressing toward its goal of becoming a "true AI assistant;”
One example scenario began with a request: "My family and I are going to Miami for Labor Day. My son is passionate about art and my husband is craving fresh seafood. Can you pull my flight and hotel details from Gmail and help me plan our weekend?" In the background, AI generates potential travel options from various information channels, creating a personalized vacation agenda;
In addition, Google is enhancing Search to provide more comprehensive recommendations during the initial brainstorming phase, especially when requests are less specific. The AI-powered response includes categorized sets of suggestions.
Following several months of adaptation, on January 19 Google began to roll out changes it made in order to comply with the European Union’s DMA (Digital Markets Act) requirements; a rollout that finished on March 7.
Just days after the first changes were implemented, we began to see how they influenced hotel campaigns in Google Hotel Ads. Three months on, results for hotels are still getting worse:
Just over three months following implementation, click-through data has shown a 30% decrease in traffic volume in EU markets affected by DMA implementation compared with those markets where DMA has not been implemented.
The graph below shows the Google Hotel Ads click differential between regions affected by the DMA vs. those not affected, revealing a click volume drop of 30%. This is based on our comparison of traffic volume of 3,450 hotels from January 1 through April 22.
Créé par la société Anthropic, soutenue par Google et Amazon, Claude est un assistant personnel présenté comme davantage éthique que ChatGPT. C’est le plus dangereux concurrent pour les géants de la tech
OpenAI has unveiled an upgraded ChatGPT that it says is better at interacting with voice, photos, and video. Here's what it means for travel.
Booking.com has been designated a gatekeeper under the Digital Markets Act after decision announced Monday by the European Commission.
The decision follows almost a year of uncertainty for the online travel giant, which announced last July that it it was in constructive conversations with the Commission.
It added: “As a result of the impact of COVID-19 on our business, we do not meet the DMA’s quantitative thresholds for the time period associated with the July 2023 submission deadline. We are aligned on this with the European Commission. However, we expect that these thresholds will likely be met at the end of this year, in which case we would expect to notify the European Commission of that fact within the required deadlines.”
Jeder Vertriebskanal bringt Kosten mit sich.
OTAs verlangen für jede Buchung ca. 12-22 % Kommission.
Metasuchseiten bieten verschiedene Zahlmodelle, wie Cost-per-Click oder Cost-per-Stay.
Und obwohl es bei Direktbuchungen keine Kommissionen gibt, fallen Kosten für die Buchungsmaske, das Aufsetzen der Webseite und Werbeanzeigen an.
Auch GDS verlangen etwas dafür, dass sie Ihrem Hotel Reichweite und Gäste bringen
Mit welchen Kosten Sie hier rechnen müssen und wie Sie entscheiden können, ob sich die Arbeit mit GDS für Sie lohnt, sehen wir uns jetzt genauer an.
Following several months of adaptation, on the 19th of January Google began to roll out changes it made in order to comply with DMA (Digital Markets Act) requirements; a roll-out that finished on the 7th of March.
Just days after the first changes were implemented, we began to see how they influenced hotel campaigns in Google Hotel Ads. Three months on, results for hotels are still getting worse:
Just over three months following implementation, click-through data has shown a 30% decrease in traffic volume in EU markets affected by DMA implementation compared to those markets where DMA has not been implemented.
The graph below shows the Google Hotel Ads click differential between regions affected by the DMA vs. those not affected, revealing a click volume drop of 30%.
The numbers were big. The prospects for an artificial intelligence-powered future looked bright. And over an hour-long call with financial analysts, Booking Holdings CEO Glen Fogel didn’t speak once about European regulators.
Count this as a good earnings report.
“I am pleased to report a strong start to 2024,” an upbeat Fogel said Thursday to open the call on first quarter earnings. “Our travelers booked nearly 300 million room nights across our platforms in the first quarter, which exceeded our expectations and grew 9% year over year.”
First quarter revenues of $4.4 billion represented a 17% increase over the same period last year. Adjusted EBITDA hit $898 million, an increase of 53%, and net income of $776 million was nearly three times higher than Q1 in 2023.
Question: qu’est-ce qui fonctionne en matière de cybersécurité en Suisse? Réponse: quasiment rien. Lundi matin, les autorités ont tiré un bilan alarmant de la situation. A peine plus de cent jours après sa création, l’Office fédéral de la cybersécurité (OFCS) a exposé toutes les carences helvétiques face aux hackers malveillants, des manquements qui touchent particulièrement le monde de l’économie. Les PME sont ainsi des cibles beaucoup trop faciles pour les cybercriminels qui les harcèlent.
L’intelligence artificielle est une puissante alliée face à la crise climatique, estime le président du Conseil national du numérique.
This blog post is the second in a three-part series on digital twins. The first post explained how generative AI and digital twins make a powerful pairing. The third post in the series will explore an in-depth case study on how generative AI and digital twins could be used to enhance customer experience.
Quand il est question de marketing lié au tourisme, il existe plusieurs éléments à considérer et c’est encore plus vrai en 2024 alors que l’attention du consommateur se retrouve fractionnée sur une multitude de plateformes et outils, hors ligne et en ligne. Des contenus organiques à la publicité sur Google ou les médias sociaux en passant par l’envoi d’infolettres, la rédaction d’articles de blogues ou des collaborations avec des influenceurs, on voit ainsi une panoplie d’approches pour attirer le voyageur vers notre destination, vers notre prestation touristique.
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