Hospitals: Trends in Branding and Marketing
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Hospitals: Trends in Branding and Marketing
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Rescooped by eMedToday from mHealth: Patient Centered Care-Clinical Tools-Targeting Chronic Diseases
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Digital and mobile health: can doctors and consumers get on the same wavelength?

Digital and mobile health: can doctors and consumers get on the same wavelength? | Hospitals: Trends in Branding and Marketing | Scoop.it

PwC polled both providers and consumers to gauge their respective interests in digital health technologies. The chart illustrates that greater preference among consumers for five of the six technologies assessed, with the exception of patients doing urinalysis tests at home with a device on the phone, favorite by more doctors than patients (47% vs. 42%). Consumers prefer, in greater numbers,

Using an at-home strep test at a (retail) storeChecking vital signs at home with a device on their phone (with nearly as many doctors comfortable with this, 55% vs, 53%)Sending digital photo of skin problem to the dermatologistChecking for an ear infection suing a device on their phoneHaving an ECG at home using a device attached to a phone.


Via ET Russell
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Rescooped by eMedToday from mHealth: Patient Centered Care-Clinical Tools-Targeting Chronic Diseases
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PSFK Future Of Health Report

This report examines 13 trends that fit within four larger themes highlighting how consumer technologies, data analytics and information systems are changing the way healthcare is delivered both from a patient and physician...


Via ET Russell
ET Russell's curator insight, February 24, 2014 3:31 PM

A compressive presentation supported by [VIDEOS] and examples covering:

- Behavioural nudge

- Holistic tracking

- Incentivized wellness

-  Game therapy

- Empowered Patient

- DYI diagnosis

- Care guidance

- Social support communities

- Orchestrated care

- Remotehouse calls 

- Cloud powered medical records

- Physician to physician networks

-  Data driven plans

- Augmented treatment

- Embedded vital monitors

- Overlay OR (visualisation tools)