Hospitals: Trends in Branding and Marketing
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Hospitals: Trends in Branding and Marketing
Keep current with hospital marketing today
Curated by eMedToday
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What if Dr House used Twitter?: Bertalan Mesko at TEDxNijmegen 

He is a medical futurist who started out being a project leader of 'personalised medicine through genomics' at the Center for Clinical Genomics and Personalised Medicine at the University of Debrecen.
His peculiar skill: he was able to filter his medical knowledge online and create a medical network that could help the community crowdsourcing medical questions.


Via Giuseppe Fattori
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Infographic: Today's Digital Patient

Infographic: Today's Digital Patient | Hospitals: Trends in Branding and Marketing | Scoop.it
The digital patient is here. From pre-screening potential doctors to viewing their treatment information and tracking their fitness/health data, the digital patient is increasingly embracing mobile health to improve their well-being. Check out the latest infographic from CDW Healthcare to learn about the right of the digital patient.

Via ET Russell
ET Russell's curator insight, December 7, 2014 2:13 PM

Via @NewVisionsOne

Denise Silber's curator insight, December 11, 2014 1:40 AM

This infographic is in fact an ad for the company that published it but it has interesting stats.

 
Sigalon's curator insight, December 13, 2014 9:52 AM

See also:

http://www.pinterest.com/etorresrussell/

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Attitudes to technology must change to drive healthcare innovation

Attitudes to technology must change to drive healthcare innovation | Hospitals: Trends in Branding and Marketing | Scoop.it
Health services are now expected to deliver quality care with a shrinking budget. The digital 'channel shift' could be the answer, but attitudes to technology in the sector must change.

 

 


Via govdelivery, ET Russell
govdelivery's curator insight, August 21, 2013 12:19 PM

add your insight...

ET Russell's curator insight, August 21, 2013 4:29 PM

An exclusive interview with the Information Daily, Sudhesh Kumar, Pro Dean Research of Warwick Medical School, reflects on the progress and problems of health services in adapting to new technologies and new methods of communication.

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London surgery broadcast via virtual reality tech

London surgery broadcast via virtual reality tech | Hospitals: Trends in Branding and Marketing | Scoop.it

Via Julie O'Donnell
Julie O'Donnell's curator insight, April 13, 2016 1:35 AM
First VR broadcast of a surgical procedure with thousands viewing in the UK and around the world.
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Future of Medicine

Future of Medicine | Hospitals: Trends in Branding and Marketing | Scoop.it
Digital literacy is readily available to patients and meaningful use of social media is already in progress, while home diagnostic tools still need time to develop, according to a new infographic from Science Roll.

Via ET Russell
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Could The Future Of Health Care Mean No Waits In Hospitals?

Could The Future Of Health Care Mean No Waits In Hospitals? | Hospitals: Trends in Branding and Marketing | Scoop.it

As medical treatment is impacted by technology, consumerization, and the mobile revolution, we may see a world where your doctor already knows why you’re sick and can treat you over the phone--leaving the hospitals for the true emergencies.

 

Editor’s Note: This post is part of Co.Exist’s Futurist Forum, a series of articles by some of the world’s leading futurists about what the world will look like in the near and distant future, and how you can improve how you navigate future scenarios...


Via ET Russell
eMedToday's insight:

Key point

 

Part of this movement to shift responsibility to the patient means hospitals, which have for years measured financial success based on the number of filled beds, will have to adjust to a new health care system that values empty beds and healthier patients.

ET Russell's curator insight, August 2, 2013 3:03 AM

Dr. Nick van Terheyden, is CMIO at Nuance offers his thoughts on the hospital of the future and the top three transformations that will drive the next generation of patient-centric care.

1- Technology that works for physicians vs against them.

2. The consumerisation of health care

3. Fewer patients waiting in the hospital

 

Includes reference to sense.ly [An avatar-based telehealth platform that enables continuity of care for chronic diseases, leading to improved patient outcomes and reduced costs.]

 
eMedToday's curator insight, August 2, 2013 9:09 PM

There is massive away from the hospital to the home and treatment outside the hospital like retail health clinics