Hospitals: Trends in Branding and Marketing
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Hospitals: Trends in Branding and Marketing
Keep current with hospital marketing today
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Rescooped by eMedToday from mHealth: Patient Centered Care-Clinical Tools-Targeting Chronic Diseases
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PSFK Future Of Health Report

This report examines 13 trends that fit within four larger themes highlighting how consumer technologies, data analytics and information systems are changing the way healthcare is delivered both from a patient and physician...


Via ET Russell
ET Russell's curator insight, February 24, 2014 3:31 PM

A compressive presentation supported by [VIDEOS] and examples covering:

- Behavioural nudge

- Holistic tracking

- Incentivized wellness

-  Game therapy

- Empowered Patient

- DYI diagnosis

- Care guidance

- Social support communities

- Orchestrated care

- Remotehouse calls 

- Cloud powered medical records

- Physician to physician networks

-  Data driven plans

- Augmented treatment

- Embedded vital monitors

- Overlay OR (visualisation tools)

 

 

 

 

 

 

 

 

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Could The Future Of Health Care Mean No Waits In Hospitals?

Could The Future Of Health Care Mean No Waits In Hospitals? | Hospitals: Trends in Branding and Marketing | Scoop.it

As medical treatment is impacted by technology, consumerization, and the mobile revolution, we may see a world where your doctor already knows why you’re sick and can treat you over the phone--leaving the hospitals for the true emergencies.

 

Editor’s Note: This post is part of Co.Exist’s Futurist Forum, a series of articles by some of the world’s leading futurists about what the world will look like in the near and distant future, and how you can improve how you navigate future scenarios...


Via ET Russell
eMedToday's insight:

Key point

 

Part of this movement to shift responsibility to the patient means hospitals, which have for years measured financial success based on the number of filled beds, will have to adjust to a new health care system that values empty beds and healthier patients.

ET Russell's curator insight, August 2, 2013 3:03 AM

Dr. Nick van Terheyden, is CMIO at Nuance offers his thoughts on the hospital of the future and the top three transformations that will drive the next generation of patient-centric care.

1- Technology that works for physicians vs against them.

2. The consumerisation of health care

3. Fewer patients waiting in the hospital

 

Includes reference to sense.ly [An avatar-based telehealth platform that enables continuity of care for chronic diseases, leading to improved patient outcomes and reduced costs.]

 
eMedToday's curator insight, August 2, 2013 9:09 PM

There is massive away from the hospital to the home and treatment outside the hospital like retail health clinics

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Attitudes to technology must change to drive healthcare innovation

Attitudes to technology must change to drive healthcare innovation | Hospitals: Trends in Branding and Marketing | Scoop.it
Health services are now expected to deliver quality care with a shrinking budget. The digital 'channel shift' could be the answer, but attitudes to technology in the sector must change.

 

 


Via govdelivery, ET Russell
govdelivery's curator insight, August 21, 2013 12:19 PM

add your insight...

ET Russell's curator insight, August 21, 2013 4:29 PM

An exclusive interview with the Information Daily, Sudhesh Kumar, Pro Dean Research of Warwick Medical School, reflects on the progress and problems of health services in adapting to new technologies and new methods of communication.