Hospitals: Trends in Branding and Marketing

Key pont

"Consumers not only rely on digital technology for their health information, they increasingly want the information delivered directly to them, according to Medical Monitor™, a research tool created by Star Life Sciences, a division of marketing communications agency Star Group. It’s just one of the insights on healthcare communications trends gained in the survey of consumers and physicians, conducted in partnership with healthcare marketing research specialists Plesser & Clifford. Star Life Sciences issued the findings to inform its work with existing clients, who include pharmaceutical, biotech, and generic pharmaceutical companies; health systems; payers; and health and wellness companies, as well as in new business development".