Hospitals: Trends in Branding and Marketing
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Hospitals: Trends in Branding and Marketing
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Mobile Health Trends for Hospitals

Mobile Health Trends for Hospitals | Hospitals: Trends in Branding and Marketing | Scoop.it
Mobile devices, apps, gaming and other mHealth tools help patients manage their health and help care providers lower costs by eliminating unnecessary visits.
eMedToday's insight:

Good white paper for hospitals

 

Hospitals and physician practices may find that is takes time and resources to leverage these new technologies and train staff to use them, but those organizations that adopt mHealth tools will help cut expenses by providing preventive care and eliminating unnecessary office visits.

In this issue, we’ll explore three examples of mHealth that hospitals and practices can start using today:Gamification programs that motivate and reward people for positive behavior;Medical apps to provide information and feedback on medical conditions; andTelehealth applications that allow physicians to provide care at a distance.
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Mobile Health Trends for Hospitals and Physician Practices

Mobile Health Trends for Hospitals and Physician Practices | Hospitals: Trends in Branding and Marketing | Scoop.it
Mobile devices, apps, gaming and other mHealth tools help patients manage their health and help care providers lower costs by eliminating unnecessary visits.
eMedToday's insight:

mHealth will deliver USD $ 6 billion in cost savings. This article says

 

Hospitals and physician practices may find that is takes time and resources to leverage these new technologies and train staff to use them, but those organizations that adopt mHealth tools will help cut expenses by providing preventive care and eliminating unnecessary office visits.

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Healthcare Marketers Report on mHealth Tools for Physicians and Patients

Healthcare Marketers Report on mHealth Tools for Physicians and Patients
PR Web (press release)
Healthcare marketing agency, Smith & Jones, released today a new issue of Protocol, its newsletter for hospital executives and practice administrators.
eMedToday's insight:

Summary 

 

Some physicians and hospitals may be resistant to adopting mobile health technologies because of the upfront costs to train staff,” said Mark Shipley, President and Chief Strategic Officer of Smith & Jones. “However, research shows that mHealth tools will end up saving hospitals and practices money through preventive care. This is a big trend in the reformation of healthcare.”


With so many babyboomers entering into the health care system, the focus needs to be on wellness

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