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What's good for patient satisfaction may not be good for medicine. Awash in marketing, the key questions to consider when choosing a hospital (Hospital marketing has reached a frenzy. Finding the right hospital...
Via eMedToday
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Rescooped by Lionel Reichardt / le Pharmageek from Hospitals: Trends in Branding and Marketing |
Scoop.it!
Via eMedToday
Good discussion on the right hosptial. What is the answer
"Ultimately, while hospitals work hard to establish their brands and convince patients that they offer superior service, we are cared for not by hospitals but by the people within. The hospital is but a tool, like a stethoscope or a CT scanner, in the hands of the health professionals who are the real source of excellence in care".