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Scoop.it!
The good news is that pharma is solidly onboard with social media use. The not-as-good news is that most companies still have work to do in understanding their social media audiences, according to the latest Social Check-up by Ogilvy Healthworld, part of Ogilvy CommonHealth. Via Pharma Guy, Lionel Reichardt / le Pharmageek 
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Scoop.it!
Lack of content customization is particularly troubling in this highly-regulated industry that still fears true engagement.
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Scoop.it!
IMS Health has created an app designed to help life science companies stay on top of social media compliance and engagement. The app integrates IMS' adverse event tracking and reporting tool AETracker into Hootsuite, a widely used social media management platform. Via Julie O'Donnell
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