Your new post is loading...
Today’s patients are empowered and connected – living as much in the digital world as the “real” world. It isn’t easy to engage healthcare customers in soci...
Via Olivier Delannoy
|
Rescooped by eMedToday from Digital marketing pharma |
eMedToday's comment,
April 18, 2013 11:24 PM
Interesting example of getting it right. The key is patient engagement around a target disease or problem
Scott Chepow's comment,
April 19, 2013 9:12 AM
Wonder how they monitor the reaction...
Sven Awege's comment,
April 20, 2013 5:41 AM
They are building great insights too along the way through listening to the community. That will certainly be fed through into the more traditional marketing material ;-)
Sign up to comment
