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Pharmas Companies Prepare to Grow Patient Adherence Through Mobile ...
PharmiWeb.com (press release)
Only 11% of the average surveyed company’s budget went to mobile adherence apps.
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Conclusion
Pharmaceutical companies allocated an average of 47% of their mobile technology budgets to patient adherence reminder calls in 2012 according to a benchmarking study published by Cutting Edge Information.
The question is?
Can Pharma incorporate a patient adherence mobile app on an e detailing platform.
The anwer: yes