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In light of recent media attention of hospital advertising spending, healthcare marketers are continuing the debate about how much is too much.
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Rescooped by eMedToday from Hospitals: Trends in Branding and Marketing |
Scoop.it!
The answer is NO.
Correct insight:
Just because we can use mass advertising as a means to compete doesn't mean we should use it in such overwhelmingly ineffective ways." Calling the current marketing strategies "wasteful mass advertising on which we seem to be addicted," Bevolo suggests hospitals don't need to spend millions on the old TV-spot brand campaigns that are outdated.
Pharmas spend billions of dollars in DTC advertising which is of doutbful value. Same conclusion goes for hospitals