Your new post is loading...
A mobile apps are likely to find a larger audience among healthcare types, simply because mobile devices are so popular with this audience. (RT @KittermanMG: What mobile apps are you using to market your #healthIT prods/services?
|
Rescooped by eMedToday from mHealth- Advances, Knowledge and Patient Engagement |
Scoop.it!
eMedToday's insight:
mobile apps are the magic bullet for Pharma marketing and e detailing
This is the heart
A mobile app is likely to find a larger audience among healthcare types, simply because mobile devices are so popular with this audience. Sure, you’ll still want to employ your regular arsenal of marketing vehicles: brochures, videos and product demos, websites, email, and social media. But a mobile app can incorporate any and all of these elements in one, easily accessible source.
Your app can be informational, communicating your message in text, images, video, and sound. It can be interactive. It can be social. And because you can update it regularly, it can be dynamic. With this much potential, your mobile app could be the magic bullet in your healthcare IT marketing strategy.