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Survey reveals what physicians want from digital pharma marketers. Posted by Digital Pharma Editor on June 21st, 2013. Physicians are more receptive to non-personal promotion (NPP) in general and email marketing in particular according ... Via Lionel Reichardt / le Pharmageek 
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A survey by healthcare marketing and advertising agency Digitas Health has found that 90 percent of patients would accept the offer of a mobile app, while only 66 percent of respondents would accept...
eMedToday's insight:
A survey by healthcare marketing and advertising agency Digitas Health has found that 90 percent of patients would accept the offer of a mobile app, while only 66 percent of respondents would accept prescription medicine from their doctor
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According to a Pew Internet & American Life Project survey, 72% of U.S. Internet users have looked online for health information in the past year. Most search for a specific disease or medical problem (55%) or a certain medical treatment or procedure (43%). For one-third of U.S. adults, the Internet is a diagnostic tool and more and more pharma product websites are part of the search for online health info.
Via Richard Meyer
eMedToday's insight:
good check list
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The first of the boomers started turning 65 in 2011. This post-world war population surge has, like a tsunami, generated disruptive demographic age shifts that have affected the structure of our society at each and every life stage they’ve entered. And now that Boomers are turning 65 they will place unprecedented demands on the delivery of healthcare and aging-related services. More than a sheer quantity challenge requiring scale, this is a unique set of seniors that will demand more transformative approaches to healthcare delivery. Implication #1: Need to better understand and deliver treatments for this new group.Implication #2: Digital strategies must be tailored to this demographic.Implication #3: Pharma is no longer just in drug development; it will need to be tech too.Implication #5: Personalized experiences will require social, contextual and personalized product development and marketing strategies Via Quorum Review IRB
eMedToday's insight:
Great article on the issues around the aging population
"Given the inevitability of the changes discussed, there is one key, fundamental shift in our thinking that needs to take place in order for us to fully realize the impact this aging population will have. Far from the Luddite mentality typically associated with seniors, Boomers are active online."
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Recently, I recorded a Podcast entitled “Don’t Forget the Payer in Your Digital Strategy: What Payers Need and Want from Pharma”, and this Podcast was a follow-up to a Webinar of the same title (do... Via Olivier Delannoy
eMedToday's insight:
key point
"What is your company or communication agency doing to craft a digital strategy for Payers who control the bulk of product market access?”
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2 healthcare marketers + 2 pharma industry critics + 2 microphones = fireworks That was the formula for a heated debate at the 2010 DTC Digital Conference. T...
eMedToday's insight:
Not really but alot of conversation suggesting Pharma are not doing it right
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From
ssshare
Intouch solutions recommends creating a content strategy focused on better visual content instead of jumping onto the Pinterest platform bandwagon. (As one of the newest social media contenders – is #Pinterest right for #pharma co’s? Via Olivier Delannoy
eMedToday's insight:
Clearly Pharma need to recognize that visual and video is where the action is.
"According to M Booth and Simply Measure, a social media analytics firm, we know that: Videos on Facebook are shared 12 times more than links & text posts combined.Photos are liked 2 times more than text updates.100 million YouTube users are taking a social action, sharing, rating or commenting, on videos every week.Over 700 YouTube videos are shared on Twitter each minute.Pinterest users follow more brands than users on Facebook or Twitter"
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Whether it's Facebook, Twitter, or a favorite blog, a growing number of families are using social media as their primary source for health and wellness infor... Via uri goren, Lionel Reichardt / le Pharmageek, eMedToday
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mobihealthnews Mobile health is touted as affordable, but costs still seen as barrier mobihealthnews GSMA mHealth The mobile industry's GSM Association recently funded a survey of 2,000 healthcare providers, patients and consumers in four different...
eMedToday's curator insight,
June 18, 2013 8:41 PM
Key of survey;
The survey’s top line metric is that 89 percent of providers, 75 percent of patients, and 73 percent of consumers believe that mobile health offerings can convey significant health benefits.
The group’s concerns about costs associated with mobile health offerings were perhaps the most interesting metrics collected by the pollsters.
Now hospitals, Pharmas, health insurance companies need to take note:
If you are not on the mobile wagon, then you will be left behind.
Christine Winters's curator insight,
June 19, 2013 8:36 AM
New study affirms mobile health needs to be part of an overall strategy to engage and empower patients in their care.
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It is not so much a revolution but a rapid evolution and transformation.
eMedToday's insight:
This is environment the Pharma's live in.
Key point:
"The real, and largest, change in digital marketing has ultimately been the growth and rise of tools, technology, and platforms that have allowed us to build and engage with brands and clients using 'pull' marketing compared to traditional content techniques that were focused on 'push'.
For example, the rise of social media is all about content and engagement driven through new technology.
Expect more technological change, innovation, and more investment. Be prepared to adapt, align, structure and optimise if you really want to transform the way you work."
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Boehringer, Lilly launch type 2 diabetes game - News Boehringer Ingelheim and Eli Lilly Company have launched an educational digital game for type 2 diabetes patients called Complications Combat. Via Nikos Papaioannou
eMedToday's insight:
People in the app busiens know that games sell and games educate. Here is interesting new app. Very innotivate
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Medical Marketing and Media Pharmas dial back reprints spend, floor it on digital to reach HCPs Medical Marketing and Media It's no secret that pharmas have upped their spending on digital promotion to healthcare professionals of late, but a Compas...
eMedToday's insight:
The summary:
“It's no secret that pharmas have upped their spending on digital promotion to healthcare professionals of late, but a Compas white paper has quantified that upshift, projecting that four in ten dollars spent this year on marketing to professionals will go to digital channels.
The media buying firm found that spending on HCP-directed digital promotion jumped from 17% of pharma spending in 2010 to 33% in 2012, and forecast it to hit 40% this year, putting digital spend on par with print.
The shift, said Compas, is “not because of an increase in overall budget – rather, this shift is at the expense of print and alternative media budgets which have seen a slow, but steady, decline.”
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Pharma gets social Novartis has content, but no engagement - Articles In his latest article, Daniel Ghinn takes a look at Novartis' social media channels and questions whether there is a missed opportunity for the pharma company as it is not using... Via Olivier Delannoy
eMedToday's insight:
Summary statement
"For Novartis, the message is highly controlled. If in the past, pharma communication was a one-way dialogue via glossy brochures with little opportunity for stakeholders to respond, the digital age of healthcare engagement appears to have bypassed Novartis, at least as far as its corporate communications activities go"
Pharma need to enter the patient engagement. One recent quote
" Patient Engagement is the Bigest BlockBuster Drug of the Century"
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The digital landscape is littered with companies that spent a lot of money on digital marketing. I would argue that what's missing, and essential, is for pharma marketers to spend as much time and effort developing their digital ...
eMedToday's insight:
" top consulting firms that say the the current pharmaceutical business model is not sustainable."
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Mobile health is an area that continues to grow as technology evolves day by day, and there are many opportunities for the pharmaceutical industry to get involved. Anna Field explores these opportunities in our mobile health themed month.
eMedToday's insight:
Why mobile app
Pharmaceutical companies can also communicate the benefits of their products to physicians including product information and clinical trial data. Physicians can be kept apprised of new developments such as additional indications and formulations so they are always kept current and can investigate further information to provide to their patients as appropriate. This information can also be communicated to patients at least in the US where direct to patient advertising occurs.
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Pharmaceutical Companies Can Avoid Costly Launch Expenses by Leveraging ...
eMedToday's insight:
Not mentioned here is the role of digital in product launches
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Health apps are a favorite topic of mine – they represent well the industry’s fast progress in creating accessible health tech for patients/consumers, and the lar...
eMedToday's insight:
Of the hundreds of healthcare companies and brands creating mobile apps, pharma represents a small portion – thoughMobiHealthNews predicted 2013 as “a year for pharma to make big moves in mobile health.”
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Pharma Marketing Blog: Pharma Seeks Digital Innovators: A New Phase of the "Pharma Digital Hype Cycle" http://t.co/BAwMQvM0mw
eMedToday's insight:
biggest problem
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More info at http://meta4RN.com/mobile This video explains the rationale for using SMS for health communication, and provides six examples drawn from clinica... (RT @SusannahFox: "Thinking health communication?
eMedToday's curator insight,
June 29, 2013 8:38 PM
this is key for a hospital or Pharma
Simple video the messaage is so true
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Survey reveals what physicians want from digital pharma marketers. Posted by Digital Pharma Editor on June 21st, 2013. Physicians are more receptive to non-personal promotion (NPP) in general and email marketing in particular according ...
eMedToday's insight:
The results
"Key findings are as follows: 68% of physicians want pharmaceutical information from medical marketers. They are most receptive to information about CME;Email is preferred by 62%, followed by direct mail at 13%;Nearly 90% of physicians actually read pharma marketing email;Physicians prefer to receive pharmaceutical product information via email versus sales reps. Direct mail ranks third;Physicians are most interested in email offers of honoraria and samples."
eMedToday's curator insight,
June 22, 2013 9:13 PM
This great news for e detaining
Doctor want information from Pharma in digital form. Using a self directed e detailing platform is much better than email.
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We had quite a discussion about what is 'social media' versus 'digital'. The problem is that 'digital' has become a bit of a 'last year' label in pharma – astonishing since we are certainly not expert in it yet! Via Olivier Delannoy
eMedToday's insight:
This is intereting dicussion. Perhaps the biggest takeway is
"I suggested thinking about content differently, not as a promotional tool but a core service. If you want to be seen as a leader you should be providing excellent content in that therapy area." Pharma need to develop a way to use social media, use web sites, mobile app that deliver value to doctors and patients
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This half-day pharma conference is packed with senior executives and academic faculty who will participate in panel discussions to develop a roadmap for phar...
eMedToday's insight:
Interesting video on the state of Pharma Sales Industry
eMedToday's curator insight,
June 15, 2013 11:51 PM
e detailing tates place within the mutl channel strategy of a Pharma. This is interesting video on the state of the sale industry for Pharmas.
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The word convergence has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, the word means different things to different people. Via Alex Butler
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Today, I posted on Twitter "HCP digital spend by pharma to equal that of print this year, forecast says." That tweet is getting a lot of retweets and Mike Young (@Brandshaping) responded "The times they are a changing." Via Richard Meyer
eMedToday's insight:
The chart tells the story. All HCP down but for digital. However, Pharma is still behind "As discussed in a previous post to Pharma Marketing Blog, the pharma industry spends about $17 billion on TOTAL physician promotion: $15 billion on detailing and $2 billion on meetings (see "U.S. e-Detailing Spending Up 74% in 2012. Yet Pharma Still NOT "'Digitally Mature'"). I assume these numbers include digital, but NOT measured media spending, digital or otherwise. Digital promotion is only 5.2% of the $17 billion total. This means that the U.S. pharma industry, which spends nearly $1 billion on professional digital promotion, has a long way to go before it reaches "digital maturity" on a par with other industries. I estimate that "par" to be 20%".
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The Risks of Not Participating in Healthcare and Social Media The Internet has forever changed the way our patients will approach healthcare. Digital
eMedToday's insight:
This article was written for doctors. BUT the message is also for Pharma's
"At its heart, digital media is about people, it is about relationships, and it is about communication. It is about fostering your relevance as a physician and educator beyond the four walls of your practice. Establishing a digital footprint, rooted as a social media presence is about educating, engaging, growing your audience, improving outcomes, improving compliance and potentially improving the bottom line of your practice"
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The results
"Key findings are as follows:
68% of physicians want pharmaceutical information from medical marketers. They are most receptive to information about CME;Email is preferred by 62%, followed by direct mail at 13%;Nearly 90% of physicians actually read pharma marketing email;Physicians prefer to receive pharmaceutical product information via email versus sales reps. Direct mail ranks third;Physicians are most interested in email offers of honoraria and samples."This great news for e detaining
Doctor want information from Pharma in digital form. Using a self directed e detailing platform is much better than email.