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Scoop.it!
Rich Meyer has been in digital healthcare marketing for over 12 years and has worked on some of top digital marketing sites for pharma and medical device companies. I have relocated to the East Coast and I am currently ... 
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Scoop.it!
escher chair illustration While the good news is that more pharma brands are planning to allocate more money to digital marketing the bad news is that there is this huge misconception that digital marketing is less expensive ...
eMedToday's insight:
Pharma need to take a fresh look at the way they manage content including their web site to better inform patients on diseases
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Scoop.it!
Catch On to Content Marketing - Pharma Exec Blog - Pharmaceutical Executive: You know this: digital marketing ... http://t.co/oY1WcMGfFr
eMedToday's insight:
key pharma strategy
Pharma’s content-marketing opportunity is to make sure that when a doctor or a patient goes searching for health information — which they are doing more and more — the right content is there waiting for them. When they get exactly what they want, when they want it they’re also happy to pass it on to friends and family.
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Good advise for Pharmas on how to approach education material. In general, most Pharma web sites are too complex and hard to understand for the average consumer.
"If you wonder why consumers go to so many different websites to get health information try and read some of the health information online, especially on drug company product websites. Too often the language on product websites is too medical and doesn’t really talk to users like people. It can often lead to confusion and frustration and not many pharma companies have done a lot to help eliminate the confusion."