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RT @andrewspong In 2012 40% of 600 respondent #patient groups believed the reputation of #pharma declined worldwide http://t.co/LkvQBjZlkj
Via Lionel Reichardt / le Pharmageek
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Rescooped by eMedToday from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING |
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Via Lionel Reichardt / le Pharmageek
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This survey is not very good for Pharma.
"In 2012, 40% of 600 respondent patient groups believed that the corporate reputation of pharma had declined worldwide"
Digital is global and touhes everyone. One way for Pharma to reverse its bad reputation is to move away from promotion of its products and engage the patient and consumer digitally in ways to improve their health.