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Intouch solutions recommends creating a content strategy focused on better visual content instead of jumping onto the Pinterest platform bandwagon. (As one of the newest social media contenders – is #Pinterest right for #pharma co’s?
Via Olivier Delannoy, eMedToday
Clearly Pharma need to recognize that visual and video is where the action is.
"According to M Booth and Simply Measure, a social media analytics firm, we know that:
Videos on Facebook are shared 12 times more than links & text posts combined.Photos are liked 2 times more than text updates.100 million YouTube users are taking a social action, sharing, rating or commenting, on videos every week.Over 700 YouTube videos are shared on Twitter each minute.Pinterest users follow more brands than users on Facebook or Twitter"