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Why B2B Brands Must Invest In Social Media [INFOGRAPHIC]

Why B2B Brands Must Invest In Social Media [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it
From www.mediabistro.com - April 16, 2013 6:54 AM
Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]
Martin (Marty) Smith's insight:

The B2B Soical Embrace

I'm increasingly convinced the greatest ROI from social media marketing (SMM) will come at the enterprise level. When we use SMM for customer service, HR and business intelligence the ROI will fall like a neavy Texas spring rain. This infographic provides facts and figures to back up this belief.

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Mertens Marketing's curator insight, April 18, 2013 3:38 AM

Aktuelle Zahlen und Entwicklungen aus den USA, die sich mit der üblichen Verzögerung auf unseren Markt auswirken werden.
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Rescooped by Martin (Marty) Smith from MarketingHits
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Untapped Enterprise Social Media Potential $1 - $3 Trillion Says Hootsuite CEO

Untapped Enterprise Social Media Potential $1 - $3 Trillion Says Hootsuite CEO | Social Marketing Revolution | Scoop.it
From www.forbes.com - April 2, 2013 7:05 AM

Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing.


Hootsuite CEO Ryan Holmes tells Fast Company that according to a McKinsey report, social technologies have an untapped business value of $1.3 trillion.


“And most of that comes from improved office productivity,” says Holmes. “In the year ahead, expect enterprises to embrace social media tools – including internal networks, real-time chats and wikis – for uses that go way beyond the familiar applications for marketing and community building.”


Via Brian Yanish - MarketingHits.com
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