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Expedia Media Solutions, in partnership with Millward Brown Digital, has conducted a deep dive into the role that various travel sites play throughout each stage of the consumer path to purchase. The resulting report shares key insights into how the various phases throughout this journey – inspiration, research and purchase – provide valuable opportunities for travel marketers to influence consumers to ultimately book with them. For travel brands, it paints a clear picture of where to most effectively direct marketing budgets and strategic partnerships.
Via Tourism Australia , Andrea Rossi
