New project: The Gamification of Tourism – A Future Trend | | eTourismLabeTourismLab | eTourism Trends and News | Scoop.it
From blogs.bournemouth.ac.uk - October 23, 2012 6:24 PM
Gamification uses gaming mechanism in a non-traditional gaming context. Its potential impact to generate brand awareness and encourage consumer engagement makes it popular in many businesses including tourism. According to WTM Report (2011), gamification is a major trend for the coming years in tourism. It represents a new industry frontier which this project will pioneer.