By Sharyn Rundle-Thiele, Professor in social marketing, Griffith University Can marketing be used for good? "
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Marketing Sociale - University of Bologna
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Second cycle degree programmes (LM) in Public and Corporate Communication
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Giuseppe Fattori
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Twitter: The Top 10 Social Marketing Influencers: Nedra Weinreich (@Nedra), Philip Kotler (@kotl), Giuseppe Fattori, MD (@mktsociale), Social Marketing (@isma_org), craig lefebvre (@chiefmaven), Social Marketing (@socMKT), Nick Goodwin (@nickgoodwin), Mike Newton-Ward (@sm1guru), Jeffrey W Jordan (@jeffreywjordan), Luke van der Beeke (@LukevanderBeeke), Jeff French (@JeffFrenchSSM), JimMintz (@JimMintz), Sandra Jones (@ProfSCJones),Dr Bek (@DrBekMarketing), Doug McKenzie-Mohr, christiane lellig (@clellig), Carol_Schechter (@Carol_Schechter), Win Morgan (@WinM), Suggs (@ssuggs, ESMA (@europeansma)
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Using social marketing to improve our lives. This free online course offers a brief overview of what constitutes Social Marketing and introduces you to Social Marketing @ Griffith's 4 Step Social Marketing Program Design Process. To get access to this class Register now Introduction What is social marketing?
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What is segmenting the market?
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Over the past month I have had the pleasure of working with small groups that compose a national ‘whole’ for social marketing and health promotion. In three different workshops I was struck by how certain themes emerged with each group...
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François Lagarde, vice-président, Communications à la Fondation Lucie et André Chagnon, expose les grands principes du marketing social. Vous y découvrirez ce …
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Abstract Web-based tailored intervention programs show considerable promise in effecting health-promoting behaviors and improving health outcomes across a variety of medical conditions and patient populations. This meta-analysis compares the effects of tailored versus nontailored web-based interventions on health behaviors and explores the influence of key moderators on treatment outcomes. Forty experimental and quasi-experimental studies (N =20,180) met criteria for inclusion and were analyzed using meta-analytic procedures. The findings indicated that web-based tailored interventions effected significantly greater improvement in health outcomes as compared with control conditions both at posttesting, d =.139 (95% CI = .111, .166, p <.001, k =40) and at follow-up, d =.158 (95% CI = .124, .192, p <.001, k =21). The authors found no evidence of publication bias. These results provided further support for the differential benefits of tailored web-based interventions over nontailored approaches. Analysis of participant/descriptive, intervention, and methodological moderators shed some light on factors that may be important to the success of tailored interventions. Implications of these findings and directions for future research are discussed.
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(17 settembre 2015) Non da sola: uno strumento a sostegno di scelte consapevoli in gravidanza
“Non da sola” è un vero e proprio kit della gravidanza per accompagnare la donna (e la coppia) in tutto il percorso, e nei mesi successivi al parto. Si tratta di 4 strumenti, realizzati da un gruppo di lavoro della Commissione regionale nascita dell’Emilia-Romagna che le future madri possono compilare e discutere con gli operatori sanitari del punto nascita in cui si è deciso di partorire. I materiali, raccolti in una cartella, comprendono: la scheda della gravidanza (in cui registrare i dati clinici e di laboratorio e controllare l’andamento della gestazione); il diario della gravidanza (contenente informazioni su visite ed esami, la salute e i diritti di mamma e neonato); la scheda “scelte per il parto” (che invita ogni mamma a esprimere i propri orientamenti e desideri, per esempio sul luogo e la modalità del parto o sulla donazione del cordone ombelicale); le schede informative (con focus dedicati agli stili di vita in gravidanza, la diagnosi prenatale, gli incontri di accompagnamento alla nascita, il sostegno in travaglio e sollievo dal dolore, il parto con taglio cesareo, la genitorialità, la cura del bambino, l’allattamento al seno e le vaccinazioni nell’infanzia). Per maggiori informazioni visita il sito della Regione Emilia-Romagna.
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INTERVIEWS BACKSTAGE Father of the baby:
When you decide to have a child, you want it to be born healthy and live its life in the best way.
The way in that a woman spends the nine months of her pregnancy is so important. We have to sensitize women, but also families and society as a whole, to the fact that drinking alcohol during pregnancy can harm the fetus.
It is a very important thing. For this reason we have adhered to this initiative. The fact that, for your self-interest and for your personal pleasure, you can put in danger your child, who has no power and totally depends on you, is very serious.
It is important to understand that drinking alcohol during pregnancy can hurt the unborn child.
Mother of the baby:
I think it is very important to sensitize mothers, parents and people in general, not to drink alcohol during pregnancy for the sake of the health of the unborn child.
We hope to make people believe in the project and to understand the message as clearly as possible.
We also hope that families will spread this information.
For moms this is the message: do not drink alcohol during pregnancy, not even for a toast. Sometimes people say that drinking a few glasses does nothing, this is not true.
Family and friends, please collaborate with mothers in order to help pursue this goal.
I hope that people will talk about this problem, that can happen when a mother drinks alcohol during pregnancy. Just the fact that we are speaking about it, it means the campaign has achieved a great success.
Erik Ravelo/Fabrica:
My name is Erik Ravelo, and I am responsible for Social Engagement Campaign at Fabrica.
We are here to present our new campaign to raise awareness about not drinking alcohol during pregnancy.
Mum drinks, baby drinks (“Mamma Beve Bimbo Beve”), the campaign we launched few years ago, has been a great success. This year the goal is to develop an international campaign.
We were inspired by the traditional drinks of each country: brandy from the Balkans, the French champagne, Italian wine, the English and Irish whiskey, and Vodka of Eastern Europe.
We have worked with the eternal concept of the unborn child who, instead of being in the belly, is immersed in alcohol.
The Fabrica photographers took a picture of a real baby in our studio. The production of the campaign was made entirely in-house, from start to finish.
For us to convey such a sensitive and touching message is a big challenge.
We have been asked to do a campaign that can shake people. Fabrica has always been very interested in helping those associations who may not have the means to develop a campaign like this.
It is a great pleasure for Fabrica to help in creating a strong message, that can reach as many people as possible.
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Per molti anni la Salute Pubblica ha sviluppato un imponente sistema di raccolta dati in relazione alla mortalità, alla morbilità e all'utilizzo del servizi sanitari.
Meno tempo e sforzo si è investito nello sviluppo di metodologie atte a generare una profonda comprensione delle persone in ordine ai loro bisogni, paure, motivazioni e ostacoli che incidono sulla loro capacità/volontà di adottare sani stili di vita. In breve, si è fantastici nel contare le malattie e i morti, ma molto più carenti nel comprendere “i viventi”.
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Journalists had fun with conflicting information on the safety of vaping, writes Nigel Hawkes , but behind the reporting were some interesting new data
To vape or not to vape: that is the question. It divides public health specialists, some of whom favour electronic cigarettes to aid smoking cessation and some of whom do not. Feelings on both sides run strong.
There’s much need, then, to tread carefully. So when Public Health England decided to include e-cigarettes in its annual “Stoptober” smoking cessation television advertisements for the first time this year (www.nhs.uk/oneyou/stoptober/home), it might have been wise to ensure that no other government body was poised with advice that could conflict.
Alas, “the grid”—a government schedule of announcements developed in the Tony Blair years and designed to avoid clashes of just this kind—seems to …
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Working upstream is a classic analogy for Prevention and Public Health.
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La missione della nostra associazione si focalizza sull’importanza di trasferire conoscenza in tema di ambiente e salute, in modo concreto e quindi con la collaborazione dei medici, dei politici e dei cittadini.
Riteniamo che nel prossimo consiglio la questione ambientale debba avere spazio che si merita per la semplice ragione che “Non c’è più tempo!”
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One third of all high school students say that violence is a big problem at their school, and one in four say they do not feel very safe at school, showing the potentially widespread impact that school violence could have on students’ physical and emotional well-being, and ultimately their educational success.4 School violence is essential to address as both a public health and an educational issue relating to school dropout.
